Food Babe; BA or BS?

What does the Food Babe know, that you don’t? Quite likely she knows something about stacking the deck in her favor on the Internet, but she doesn't know any more about food than you or I do. In fact, probably less. Food Babe LLC is a company. It’s not a person with a particular insight, education or talent. It’s a profit making business and should be viewed that way.  Vani is not a researcher or an industry expert in any sense of the word - she's a peer; perhaps just a bit more ethically corrupt than the rest of us.

If you were going to start a new career after 15 years and enter a new field, how would you do it? Personally, I would get more education, not necessarily a new degree, but classes, internships or certification courses to ensure that I was adequately prepared and at least competitive and knowledgable in my new chosen field. When Van Hari left the computer consultancy business to start a new career, she did none of these things. Why? Because she never really changed careers. According to Hari, she earned a degree in computer science from UNC, but whether it’s a BA or a BS is unclear, though certainly neither would qualify her to spew the BS she does about food, additives and agriculture.

Vani's response to scientific (or even common sense) criticism of her "advice".

No, instead of changing careers, Vani only progressed in hers. She started out as a consultant on large custom software projects for Accenture, moving on to Program management and Product management. Having spent many years myself in Product management for “shrink wrap” or off-the shelf software, I have a good idea of the skill sets one must employ. One of her more notable projects was as Web Services Manager. When managing a set of products such as this, her goal was to increase demand for Bank of America and their services by leveraging web based services and platforms. Their customers are banking customers like you and me, who would avail themselves of the software. In order to do this, SEO (search engine optimization) is a critical component. People have to find your products when they do a google search. Keywords that ring a bell with consumers must be used and you need to generate links to and from other sites to improve your visibility. The backend has to lead to upgradeable products and services to increase the reach and revenue of the bank. So all Vani really did was to create a new set of products for a new set of consumers using the experience she developed in managing web based projects. And those keywords that ring bells? Yup, toxins, chemicals and GMOs or anything else she believes might scare you right out of your grocery cart. And certainly all her links take you to upsell opportunities such as partner products or expensive newsletters.

It’s no accident that Vani was named one of the top influencers on the Internet. It has nothing whatsoever to do with her knowledge of the subject matter and everything to do with her knowledge of creating an online presence. The same is true for social media. If you ran across Vani via the web (which is how she launched herself), it was undoubtedly due to her canny abilities in web based software and techniques for leveraging the software. While I have no problem with someone leveraging their software expertise to earn a substantial income, I do have a problem when the products or services provided are detrimental to the end user. People employ the same methodology to bring you the likes of porn or child porn, but that doesn't make the product they are delivering any more palatable.

The hypocrisy here is that Vani goes after companies and entire industries as though they were nameless faceless entities, not comprising hundreds of thousands of employees that work every day to feed their families. They are a "them" and worthy of derision.  Food Babe, however, claims to be a researcher or a citizen journalist (fighting "them" for YOU) though she proudly claims to have gotten her research skills from a high school debate team.  Apparently, her research skills were a little subpar; when she tried to compete on a college debate team, she failed after only a week.  Her behavior on the web also shows that she lacks debate skills, preferring to ignore (block or ban) those who challenge her or accuse them of being paid by some "big company". (sound familiar?)

Imagine something so big an entire industry wants to hide it - aka put on your tinfoil hat!

Fueling conspiracy theories and fear-based marketing are effective, though morally deficient ways of increasing the web clicks on your site. By impugning large sectors of the population with a blanket label of "industry" or "companies" as she likes to call them, she fails to include herself in that mix. The organic market has become a huge and quickly growing market sector which has profit margins that soar above the meager margins of the conventional sector. And while the conventional sector is well regulated, the organic market sector is not. It is chock full of charlatans like the "Food Babe" who blanket the Internet with rumor, innuendo and outright untruths about the conventional sector, simply to secure the high profit margins they are currently experiencing. They sell unregulated "supplements" to combat the yarns they spin of the dangers of vaccines and food products you consume. So make no mistake, the organic sector is an "industry" and "companies" in the same right as the conventional food companies.

So the next time you see the Food Babe and her cohorts in trickery; John Roulac (CEO of Nutiva and board member of GMO Inside),  Mike Adams (self-titled "Health Ranger") and David Wolfe (avocado wolfe) condemning a particular food product or slandering a conventional food company, stop and ask yourself; what's in it for them and how are they profiting? The answer will probably be pretty clear when you see the "miracle" products they offer instead. But guard your wallet because their brand of faux-nutrition and health isn't cheap and it could actually do more harm than good.

So of course, Vani still gets our 5-alarm, stand back, pants-on-fire award since the more frequently she gets called out on her lies, the louder and longer she screams, much like a toddler in the throes of a temper tantrum. You've seen them, they do it in a supermarket too. Just because something comes up in a search engine result doesn't mean you should buy into it...but hey, it's on the Internet so it must be true. Just like I'm a bunny rabbit slipper in real life.

That's all folks - thanks for coming along for the ride!